top of page

New Look is a staged photo by artists Marcelle Bitton and Aniam Deri in the studio, recreating an iconic photo of Willy Rizzo from 1953 in which Christian Dior is seen measuring the a skirt length of the model's dress, for the female model "The New Look" he created after World War II - a model that changed the face of the fashion world.

The photo caused a great stir when it was published as the front page of the French magazine Paris Match.

The artists received a copy of the original photo (in the magazine the photo was cut at the top) and restored the placing, composition, lighting and film photography technique. In the background is a graphite drawing of Deri, simulating the the Tanura Waterfall (a skirt in Arabic) instead of the cloth panel that appears in Dior's studio, and a clock based on the mythical Kabbalistic story of “Baba Sally's redemption clock”, whose hands operate at a different time and progress towards 12 o'clock- instead of Dior’s set for 16:25.

The white dress was covered by Bitton in ink drawings of flowers (from Dior's flowers collection) and the designer atelier restored as the artists' studio.

The artists draw a self-portrait that touches cultural aspects of the society in which they grew up, alongside an examination of haute couture and dress codes customary in the ultra-Orthodox and north african sectors. Dior's iconic luxury haute couture dresses are converted into a decent and dignified, yet femme fatale model of modest fashion.

bottom of page